Constructing an Interdisciplinary Micro-Major in "AI-Driven Comic Creativity" through Bourdieusian Field Theory — A Case Study of the Fine Arts Program at East China Normal University

Abstract

Driven by generative AI and China’s cultural strategy, dynamic comics (comic dramas) have emerged as lightweight carriers for cultural export. Drawing on Bourgeoisie's field theory and examining Korean festoons, Japanese anime, and Chinese online literature going global, this study dialectic ally analyzes the Chinese aesthetic breakthrough of Black Myth: Wukong and the ink-wash Classical Eastern Aesthetics of Shanghai Animation Film Studio. It proposes an “art and technology” micro-major model centered on the “digital translation of Eastern aesthetic context.” Taking the “AI Creative Comic Drama” micro-major at East China Normal University’s College of Fine Arts as a case, it reinterprets field, habitus, capital, and symbolic power, investigating AI’s legitimacy and autonomy in art education. A three-level modular curriculum—technical adaptation, aesthetic translation, and international creation going global—is designed, together with a cross-disciplinary dual-mentor system, a tripartite resource adaptation (university-enterprise, platform, internship base), and a dynamic evaluation model of capital transformation. A three-year implementation plan showcases a construction path guided by "New National Trend: Chinese Aesthetic Principles", leveraged by AIGC technology, and ecologically supported by the Shanghai Lingang Digital Culture Overseas Base, aiming to build a Digital Silk Road and disseminate Chinese aesthetic trends.